The deal will see an advertising agency appointed to help support the CITB’s “strategic marketing objectives.”

A Construction Industry Training Board spokesperson said: “A key objective for CITB is to inspire and enable diverse and skilled people into construction by increasing new entrants into the industry through various routes.

“As part of this, we endeavour to develop new materials and campaigns that showcase construction as an exciting career option.

“A significant segment of our media buying funding goes towards the promotion of our Go Construct platform that provides resources for people considering a career in construction.

“It is cheaper to conduct this work via an agency as they hold relationships with media that CITB does not.

“The funds allocated to our media buying contract include the development of media materials, securing and spend on advertisements, and managing our media buying partner.”